Experience the gold standard in moisture, with Pantene Pro-V Gold Series Moisture Boost Shampoo. Thoughtfully developed by Scientists and perfected by Stylists, every bottle of our paraben-free formula is infused with Argan oil. It gently cleanses to help remove product build-up and impurities. The rich creamy lather instantly softens and hydrates rough cuticles and primes hair for styling. Also try Pantene Pro-V Gold Series Moisture Boost Conditioner from the Gold Series Collection, for optimal hair health.