How Lives Are Transformed with Clean Water

New research shows that most Americans underestimate the impact of the global water crisis.


The P&G Children’s Safe Drinking Water (CSDW) Program and National Geographic are raising awareness about the global water crisis with the release of a new documentary and national survey. The documentary, titled “The Power of Clean Water,” follows the lives of three women and their families, providing a first-hand perspective on the daily challenges of accessing clean drinking water. As the film progresses, we witness how P&G’s Purifier of Water packets, distributed by partners ChildFund in Indonesia, CARE International in Kenya and World Vision in Mexico, have helped transform these communities.

Global awareness of the water crisis is growing, but in the U.S., many are still unaware of how many people struggle with the daily reality of not having access to clean water, something P&G sought to explore by commissioning a new survey released with the documentary. Survey findings show that most consumers are concerned about the safety of their drinking water, but do not know that approximately one in 10 people around the world lack access to clean drinking water. In addition, one in four underestimate the number of people who die each year because of waterborne illnesses.

The CSDW Program works with more than 150 partners and organizations to provide P&G’s innovative water purification technology to communities that lack clean drinking water. Since 2004, the CSDW Program has delivered more than 13 billion liters of clean water to people who need it most.

View the complete documentary here.

To learn more about the P&G CSDW Program, visit http://www.csdw.org/.

The survey referenced in this article was conducted online by Research & Data Insights (RDI) with 1,000 U.S. consumers over the age of 18 from February 1 – 3, 2018.

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