Eliana Murillo’s Inspiration to Become a Nueva Latina

Head of Multicultural Marketing at Google shares her story of how a mentor helped her become who she is today.

As Head of Multicultural Marketing at Google, Eliana Murillo focuses on engaging diverse users in the US. She founded the US Hispanic business development and community outreach team at Google in 2011, which now comprises more than 100 Googlers from around the country who drive impact in the community and the business.

She is passionate about education and social change via technology, and shared her story with Orgullosa:

When I was a sophomore in college, I met a woman who changed my life. I actually found her online and had no idea how important her role would be in my life over the years. She became the first mentor I ever had outside of my family, and she has now become a part of my familia. Her name is Emma Carrasco, and she is the Chief Marketing Officer of National Public Radio.


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I met her when I was looking for speakers to invite to our Latina Empowerment and Development (LEAD) Conference at Harvard. I read about her and thought her experience was perfectly aligned with the kind of role models we wanted our members of Latinas Unidas de Harvard to see – women who were independent, successful, and still authentic and committed to their community. From the moment I met Emma in person, she became a source of inspiration.

Emma has been an incredible supporter and mentor for me, and she has helped me in countless ways. From reviewing the sponsorship packets I wrote in college to find sponsors to help us go to business conferences as students, to introducing me to her friends and colleagues in different industries to help build my network. She even gave me advice on the color nail polish I should wear to my first gala event! She took the time to share input on the big decisions and every little detail too, and she shared it with thoughtful perspective and cariño.

I have appreciated all of her consejos and feedback over the years and still turn to her whenever I need candid advice about a career decision, a new project, or opportunity. She always reminds me to stay true to my cause and myself, and to not be afraid to ask for what I’m worth. It’s through my relationship with Emma that she has helped inspire me to become the professional New Latina I am today. Gracias, Emma!

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