Welcome to My

Black is Beautiful

Celebrate everything that makes black women beautiful!

My Black is Beautiful celebrates the diverse collective beauty of black women and encourages black women to define and promote our own beauty standard — one that is an authentic reflection of our indomitable spirit.

Recognizing that beauty and self-confidence are intrinsically linked, My Black is Beautiful is designed to ignite and support a sustained national conversation by, for and about black women — the way we are reflected in popular culture and how we serve as the catalyst for a movement that effects positive change.

Our History
My Black is Beautiful was created in 2006 by a group of visionary black women at P&G to spark a broader dialogue about black beauty. Their mission was to excite black women everywhere to act as catalysts in their communities and help redefine beauty standards — by not only helping her embrace her beauty, but also serving as an authentic source of inspiration that celebrates her uniqueness.

As a part of P&G’s long-standing commitment to touch and improve the lives of African-American women, My Black is Beautiful began as an effort to target and uplift these women and has now transformed into a robust movement that gives black women the tools to help impact change.

My Black is Beautiful is now proudly supported by a range of P&G beauty and personal care brands including Always, Bounty, Charmin, Clairol Professional, COVERGIRL, Crest, Gain, Olay, Pantene, Puffs and Secret.

Join our Community
Become a part of the movement, define your own beauty standards, help ignite a national conversation and share your extraordinary beauty today on My Black is Beautiful.

Join My Black is Beautiful on PGeveryday.com for:

  • • Community emails from our sisterhood
  • • Family life & home inspiration
  • • Health & wellbeing advice
  • • Beauty tips and product reviews
  • • And exclusive savings on brands you love

The My Black is Beautiful Manifesto

From the color of my skin,
to the texture of my hair,
to the length of my strands,
to the breadth of my smile,

To the stride of my gait,
to the span of my arms,
to the depth of my bosom,
to the curve of my hips,
to the glow of my skin,
My Black is Beautiful.

It cannot be denied.
It will not be contained.
And only I will define it.

For when I look in my mirror,
my very soul cries out,
My Black is Beautiful.

And so today,
I speak it out loud,

I declare it anew,
My Black is Beautiful.

Whether celebrated,
exploited or denigrated.
Whether natural frominside or skillfully applied,
My Black is Beautiful.

To my daughters,
my sisters,
my nieces,
my cousins,
my colleagues and my friends,
I speak for us all when I say again,
My Black is Beautiful.